Social Good with Social Marketing

The busy and some might say “silly” season is upon us for all types of consumer-oriented businesses. Whether you sell branded sportswear, computers,cameras or e-books – now is the time when you make the most money and sales. Yes, with Black Friday and Cyber Monday coming up in the United States and with the countdowns to Christmas happening – people everywhere are looking for the “perfect” presents, deals and stocking stuffers.

So what does this have to do with social media and social media marketing? Every time a person opens their Facebook newsfeed page, they see ads running down the right side of the page. Promoted Tweets on Twitter are used to promote brands and businesses as well. Read any online newspaper or magazine, you’re going to see banner ads throughout the website.

Perhaps you have a Facebook page or Twitter account for you business. You’ve been using one or both of these social networks to engage with customers, promote your brands and products and keep consumers aware of what you’re doing. But now is the time when you need to make a big sales push and really get ahead. By using online ads on Facebook you can raise exposure for your brand and company.

But what you can also do is run a social media marketing campaign targeted around getting more Likes and Followers. At this time of the year, people along with buying gifts for family members and friends, also want to feel like they’re doing good. For some this means donating to the food bank, dropping some coins in the Salvation Army collection, or donating to a charity in someone’s name.

By linking a campaign around Likes, Follows and charitable giving – you can use social media networks to raise your profile and do some good as well. For example, you can run a campaign on your Facebook and Twitter campaign such as:

As you can see, there are lots of easy and creative ways you can promote your website, blog, Facebook, and Twitter presence by also doing some good. Not only do you get increased exposure but you and those involved with your promotions end the day with a good feeling. Yes, this time of the year is about sales and moving product but it can also be about doing some good at the same time.
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