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Website Design

We build clean, functional websites that are responsive in nature and display well across a variety of devices from desktop to mobile; and we’ll make sure your website content is well-written and search engine-friendly.

With our sporting goods background, we understand the trends and requirements in your industry better than the competition. We have a feel for your products and your business, as well as the online habits of your customers. Our websites are designed and content is written accordingly.

We will work with you to create a website that you can manage yourself upon completion, or have us maintain and update for you. Built-in analytics will allow you to see how your new website is performing.

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Social Media Strategy

Social Media, through sites like Facebook, Twitter and YouTube, has revolutionized the way consumers shop and acquire product information. As a result, over 70% of brands are now using Social Media to connect with consumers; as customers increasingly use social media to research products and promotions, retail stores are also jumping on board.

With our background in sports marketing, we understand how your clients are connecting and engaging using social media. We will review your current online activities and develop a social media strategy that will reach out to new and existing clients.

We can also act as your Community Manager and manage the day-to-day operations of your social media channels. With our extensive sporting goods background, we understand your products and services, as well as the interests of your customers, better than anyone else. Hiring a dedicated Community Manager will allow you to have experts manage your online presence, while you and your staff to focus on sales and day-to-day operations.

For those who prefer to manage their own online communities, we also offer one-on-one Social Media Training. Personalized, half-day workshops are available to business owners and athletes, and we will work with you for a period of up to three months following your training to field questions and assess your progress.

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Search Marketing

Search Marketing is used by many businesses today to promote their website by increasing their rankings in search engine results. A combination of pay-per-click ads and search engine optimization (SEO) techniques are used to improve a company’s visibility online.

In 2012, North American advertisers spent US$19.51 billion on search engine marketing, and search marketing is now growing much faster than traditional methods of advertising such as print ads in newspapers or magazines. Pay-per-click advertising such as Google AdWords or Facebook Ads offer a much more targeted approach to advertising, where companies can specifically target key audiences or interests, currently at a fraction of the price of traditional advertising.

We will work with you to determine a Search Marketing strategy that is best for your business, and we will review existing traditional advertising to help you re-allocate resources online, possibly even saving you money on your advertising budget. We’ll manage your Google AdWords and Facebook Ads campaigns so you can focus on sales and not worry about these complex and often-changing procedures.

 

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Mobile Strategy

Mobile internet browsing and mobile commerce are on the rise, and with over half of the internet’s traffic is expected to come from smartphones and tablets by 2016, an effective mobile strategy is critical for brands and retailers to succeed.

By examining your current online marketing initiatives and target audience, we’ll help develop an effective mobile strategy that’s best for you. Whether this means a mobile-friendly website, a website optimized for mobile, or a mobile application developed purely for smartphones and tablets, we can discuss the pros and cons of each and develop a mobile strategy to increase your overall sales and customer reach.

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Contact Us

Email: info@vinyl21communications.com
Ottawa, Ontario, Canada