The busy and some might say “silly” season is upon us for all types of consumer-oriented businesses. Whether you sell branded sportswear, computers,cameras or e-books – now is the time when you make the most money and sales. Yes, with Black Friday and Cyber Monday coming up in the United States and with the countdowns to Christmas happening – people everywhere are looking for the “perfect” presents, deals and stocking stuffers.
So what does this have to do with social media and social media marketing? Every time a person opens their Facebook newsfeed page, they see ads running down the right side of the page. Promoted Tweets on Twitter are used to promote brands and businesses as well. Read any online newspaper or magazine, you’re going to see banner ads throughout the website.
Perhaps you have a Facebook page or Twitter account for you business. You’ve been using one or both of these social networks to engage with customers, promote your brands and products and keep consumers aware of what you’re doing. But now is the time when you need to make a big sales push and really get ahead. By using online ads on Facebook you can raise exposure for your brand and company.
But what you can also do is run a social media marketing campaign targeted around getting more Likes and Followers. At this time of the year, people along with buying gifts for family members and friends, also want to feel like they’re doing good. For some this means donating to the food bank, dropping some coins in the Salvation Army collection, or donating to a charity in someone’s name.
By linking a campaign around Likes, Follows and charitable giving – you can use social media networks to raise your profile and do some good as well. For example, you can run a campaign on your Facebook and Twitter campaign such as:
We’ve had a few weeks here at Vinyl 21 to get our heads around Google+, so we thought it was time to give you the basics on the latest in social networking. If you’re already an expert with Google+ well, you’ll have to wait for our next blog post… But if you’re new to the Google game and are trying to figure out if Google+ is something you should care about or even bother with, then this is the blog post for you.
It is all about the circles. Google+ uses circles organize your contacts. You can choose to create any type of circle, for example: work colleagues, family members, hockey team members, and university friends. Really, how you group your contacts is completely up to you. The idea is that the circles make it easier to see how your contacts interact and it makes it easier for you to share information amongst them.
If you use Google Reader or another RSS reader then you’re familiar with the premise of Sparks. With Sparks, the difference is content is automatically delivered to you. Rather than adding URLs to an RSS reader, Sparks collates content for your bases on your interests. A Spark page is created for each of your interests – so you could have Sparks on topics such as: technology, cooking, travel, etc – these are automagically populated with the latest articles, photos, video, etc.
This is really just another way for you to do video chats with your friends. Instead of the standard text-based chat used in Facebook, you can now use video chat in Google+. Cool – but sometimes your hair is messy or it is 2:00 and you’re still wearing your pyjamas – maybe using Hangouts doesn’t always make sense for you!
Feel like having a big online chat with everyone in your hockey team Circle? No problem, with Huddles you can chat with everyone in a selected Circle. This is good alternative to the emails that often fly around and can get confusing when trying to organize a group of people. Now, instead, just get everyone on Huddles and the decisions can be made a little more quickly…
If you’re using an Android phone, your photos are instantly uploaded to Google+. That’s it.
This is how you access Google+. When you’re logged into Google, you’ll now see a transparent grey bar with a +You link – click this and you’re in Google+.
If you have an Android phone, you can access Google+ with the handy Google+ app. Once installed you have constant access to Google+ wherever you are! We understand Apps for iOS and other platforms are coming soon…natural Android users get this service first given it’s Google’s very own mobile platform.
So now you’re hooked – but how do you get on Google+? Well, right now it is by invite only. If you want to get in on the latest in social networking and media, well – we can invite you. Post up in the comments and we’ll get you connected.
We admit, when we first heard about Google+ our immediate reaction was, “Not yet another social media channel!” and we figured it was Google’s attempt to take precious advertising revenue away from Facebook. But, so far we like what we see. Will Google+ be good for business? Time will tell and we’ll be sure to keep you posted.
Kind of like what happens when you call up your aunt Margaret and all she wants to do is talk about herself. Pretty soon you have no interest in making that weekly phone call (even though your mom is laying the guilt on big time). There is nothing worse than seeing a company get a Twitter account and only posting about themselves.
In recent years, Facebook really has taken off. What started out as a way for university students to keep tabs on one another has grown into a worldwide social media platform. Growing from its roots of a photo-sharing and chat tool, Facebook is now one of the leading social media marketing tools available.
Yes, social media marketing tool. You may have a Facebook account and use it to stay-up-date with your friends, family, view photos, post photos and chat with others. But did you know that the majority of corporations, companies and businesses are on Facebook? More and more companies are realizing the power of this unique communication and community-building tool.
From companies such as Home Depot to Clif Bar to your local restaurant – they are all on Facebook. Some of these companies use Facebook to post videos, communicate store specials, to promote weekend events, and even to post coupons. While still other companies use Facebook to engage people in product feedback and to provide useful information about using their products better.
As you can see, what started out as way for university students to stay-in-touch has grown leaps and bounds. Facebook has become and will continue to be one of the best ways for you to get involved in social media. If you’re not sure how to get started, simply ask your teenager – chances are your kids know all of the ins and outs of Facebook! Before you know it you’ll have lots of “likes” and will find that your website is even busier than ever.
What’s the deal with Twitter anyway? You’ve heard about it, maybe you’ve even seen it, but you still don’t really understand what Twitter can do for your business.
Consumers like us use Twitter to post tweets (140 character long messages) about companies, products, status updates – or anything really. There is no limit to what you can or can’t say on Twitter. So long as your Tweet is 140 characters or less, you can go wild.
Really, Twitter is what you make of it. You might choose to only follow media organizations, so your list of Twitter followers or Twitter feed will be solely focused on the news. Maybe you’re a runner, you can choose to follow your favorite running magazine and other runners – staying up-to-date on training, nutrition, and shoe trends. Or maybe you want to promote your business, so you write Tweets to alert people about your sales, new brands/products and trends in the business.
Just like surfing the Internet and compiling a list of Bookmarks or Favorites that are relevant to you – the same thing applies to Twitter. With one big difference – people who follow you can respond to your Tweets. This allows you to ask questions, for example, we might post the following on Twitter: “Anyone know how long the next stage of the Tour de France is? #TdF” – and then people who follow me can respond and answer my question.
At its most basic – Twitter is a customizable communication tool. You can use it to send out whatever message you want and to receive whatever messages you want.
We’ve likely made this seem more confusing than it is! This is what happens when trying to explain something that is really very simple.
By the way, Twitter turns five years old this week…so #HappyBirthday Twitter!
To learn more about Twitter, visit the website and sign up for your own account. Looking forward to seeing your Tweets – let us know what your Twitter name is and we’ll follow you. (We’re on Twitter: @Vinyl21) Happy Tweeting!
More and more people are turning to the Social Media and the Internet to get their news, television, learn about products/brands, research jobs, plan vacations, and obtain valuable information about products they are about to purchase. The world has gone digital and with this comes an opportunity for businesses of all shapes and sizes to tap into this market and reach out to consumers.
On top of this, a social media strategy really is “social”. With blogs, Twitter, Facebook, YouTube and other online tools you can build a community and relationships with your customers – enabling a feeling of involvement with your company and brand. Some of the most successful companies have discovered the power of the online “community” to raise awareness of their brands and products.
One of the best thing about a social media strategy is that everything is trackable – so you can see what is working, what needs to be adjusted, and see the real returns on your social media strategy.
A social media strategy lets you reach your target market and really find out what your customers like, don’t like and would like to see from your products. You really can’t beat instant feedback when it comes to strengthening your company and brand awareness.
Just like you used a search engine to find us, your customers will be able to easily find you with a quick search in Google or on Twitter and Facebook.
Have questions about social media or want to learn more about it? Send us an email and we’ll be happy to discuss an effective social media strategy with you today.
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