Blogging for Business

As a business owner or website manager, you might be wondering if a blog can add value to your website presence. Well, in a word – Yes!

This spot on the Internet has started to gain some really good traction and attention. We’re getting great feedback from our clients about the education and tips they’re getting from this blog. This is exactly why we blog – and why you should as well.

A blog gives you the chance to stretch your muscles a bit and add some different flavour and personality to your website. Your blogs can take any format you want:

  • witty and humorous looks at business or your niche market
  • analysis of trends in your niche market and business
  • a weekly update of company news
  • a personal take on what is going on in your market space
  • a way to communicate directly with clients – finding out what they like, don’t like and want from your company
  • a mix of all of the above


The value in blogging lies in being able to communicate and show your expertise – particularly within your niche and business market. The reality is that you have competition and you need to determine how to stand apart from this competition. Yes, a solid business plan and a proven product or service helps you stand out – but you need to take one step further. Get engaged and really show that you are an expert in your field.

Don’t stress, your blog posts don’t need to be deep literary pieces of writing – you can use whatever style you want and write as much or as little as you want. Though word of advice – try not to exceed 800 words – anymore than this and you will lose readers.

Should you worry about inserting keywords and terms?  While strategically incorporating keywords certainly helps in overall Search Engine Optimization, what is more important is that you blog regularly (2 – 3 times a week is optimum but once a week is fine) and that you provide your blog readers with some useful content.

What keeps people coming back to your blog is the opportunity to learn something new and useful. Your blog post content can be as simple as: How To Pack Allergy-Free Back To School Lunches or How To Fix A Flat Tire On Your Bicycle. Write as though you are speaking to someone- friendly, open and professional. Don’t try to be something or someone you’re not on your blog – this makes the writing stiff and too hard to do.

Blogging brings traffic to your website, gives your clients insights into your expertise and perspective and gives you a really easy way to connect with customers/clients – building a community.

The one downside to blogging is that it can be very time-consuming. We recommend that, like all other social media tools, if you don’t have the time to do it right, then don’t do it at all—or hire us to manage it for you!

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